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- Date: March 26, 2008
- Time: 1:00 p.m. ET
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presented by
Protecting Your Brands Online
Over the last decade, the Internet has created a low-cost, global marketplace for the exchange of goods, services and information. It has also created an opportunity for cyber-criminals to leverage well-known brands in diverting traffic from official sites and even conning customers into divulging personal information.
Learn how forward-thinking enterprises are staying ahead of this ever-evolving landscape by proactively protecting brands, customers and reputations online.
During this one-hour, complimentary InsideCounsel magazine web seminar, you will learn:
· The latest threats facing brands on the Internet
· Best practices for preventing, detecting, and responding to online infringement
· Lessons learned during the implementation of an online brand protection strategy
The discussion will highlight major findings from the MarkMonitor Brandjacking Index™, a quarterly publication devoted to uncovering the latest trends and threats -- from cyber-squatting and domain kiting to paid search abuse and online fraud.
Featured Presenters:
Keith Ecker, Technology Editor, InsideCounsel
William J. Brown, Senior Attorney, FedEx Corporation
Mary Roach, Director, Brand Protection, MarkMonitor